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Hey Margus, I'm in self-publishing which is phenomenal, especially on the digital ebook side of things. I don't know where any of these industry reports reside, but if I do come across any data I'll send it your way!

Nono, i am not an author but more like a researcher (there is copuple of people who wanted to write some book about me for some reason but this another story :P).
But yes, one of the issues that was coming up on one of my meetups was "how much people actually read" or more importantly "what they read and how often". There was really different numbers thrown to the table but no one was able to back them up whit any real (multiple) source(s).
Is there at least a domestic sales statistic anywhere?

Wouldn't that be interesting to know?

But how well your pub. biz is going on these times, is there significant slow down or not so much whit in last 2 years?

Thanks for contacting me, Margus. I wish I had an answer to your question, but I don't receive any reports about what most people read. Are you an author? If not, I don't want to pester you with my self-publishing posts if you're not interested ;)